** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. ** Daniel Defense takes the basics of ...

A not-so-secret fact about product marketing is the pitch often says more about the company than the good or service it provides. Judging by Daniel Defense’s marketing strategy, the locally based ...

It’s been said that firearms are phallic symbols, that a gun’s steel barrel is simply a psychological projection of the owner. But the good folks at Daniel Defense, the Georgia weaponry maker, know ...

Gun control advocates have filed a complaint with the Federal Trade Commission, asking it to investigate the marketing practices of Daniel Defense, the manufacturer of a rifle used by the gunman in ...