As data becomes central to decision making across sectors — from logistics and real estate to environmental monitoring and smart cities — geospatial content licensing has become a cornerstone of ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

In the current digital era, businesses are gathering and keeping enormous volumes of data on their clients, staff and operations. Data breaches and cyberattacks are more likely as data volume ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

User-level data is drying up, and with it, the way we plan, target, and measure in search marketing is changing. Privacy regulations, platform shifts, and evolving AI ...

Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way around. For years, those apps have used aerial imagery and other data to give directions. Now, ...