Matching is the comparison of personal data from two or more different sources in a search for anomalous conditions. The anomaly might be the existence of a person in two different data sets where ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terry Chen, product manager, Adobe ...

Marketers who want better match rates should focus on improving the accuracy of the user data input into systems and the precision of data output. Data is the new oil, but countries like Venezuela ...

Syniti announces Syniti Match release for efficient, AI-driven data matching Your email has been sent On October 19th, Syniti, the global enterprise data management solutions provider, announced an ...