Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Overview Data science roles are expanding as AI tools handle more routine work.Foundation models are replacing task-by-task ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. We live in a world where machines can understand speech, ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the ...