Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

Enterprises are shifting from simply storing data to harnessing it through layered, AI-ready data platforms that integrate seamlessly across the stack. The trend is pointed toward trusted foundations ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...