The consumer marketplace has been talking about database marketing for some time. What is it? Database marketing (or as it”s sometimes called, one-to-one marketing) is a process that uses information ...

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is ...

Database and customer relationship marketing are at a crossroads. The larger allocation of budgets from brand advertising to direct marketing is yielding scads of data for storage, tracking, mining ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

Merkle has announced the release of its new database marketing suite aimed at multi-channel retail specialists. Called Retail Marketing Suite (RMS), it includes both off-the-shelf and customizable ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

DMW, a Dimac marketing partner and direct response agency, has introduced its Database Marketing and Interactive Solutions Audit. The system is designed to help companies assess their customer ...

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs, CO-based USOC, which handles marketing and ...