Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences practice that also offers list processing ...

This is the third article in an ongoing series on database marketing strategy from Lanham, MD-based database marketing solutions provider Merkle. As discussed in the last article (Taking Inventory of ...

Small business owners use databases to keep track of information about their customers. The information they store in their databases help them make marketing decisions and strategically target ...