Pinpointing the location of a vehicle or mobile device. Also called "geotracking," mobile positioning is a location-based service (LBS) that is used for emergency purposes as well as proximity ...

A navigation system used inside venues such as airports, museums, shopping malls and hospitals. An indoor positioning system (IPS) is the indoor counterpart to the global positioning system (see GPS).

Editor's note: This article is based on a post on the author's blog. A positioning health-check will tell you how effective your B2B positioning really is—and B2B marketers desperately need a ...