Vereigen Media, a leading B2B demand generation company specializing in verified engagement, first-party data intelligence, and human-verified lead delivery, today announced the release of new ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach ...

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals?

MINNEAPOLIS, April 22, 2025 /PRNewswire/ -- IDeaS, a SAS company and the world's leading provider of hospitality revenue management software, today announced the launch of IDeaS Spotlight, a first of ...