Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...
Every month or so, someone (usually very smart and passionate) sends me a detailed proposal for a new diagnostic system offered as an alternative to the jumbled, pedestrian, atheoretical, and purely ...
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