Design as strategy—it’s effective at shaping systems and crafting end products.

Global competitiveness now depends on how firms design international structures. In fact, corporate architecture and intangible assets shape strategy as much as products.

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Sometimes I think the history of graphic design is a history of finding new terms to define graphic design. In the 100 years or so since the term was first coined, designers have been looking for an ...

Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. Every leader has an opinion on how their organization should ...

In the heart of one of the world’s most fast-paced financial markets, a digital reckoning was brewing. A leading retail bank—serving tens of millions, managing hundreds of billions, and deeply ...

In the fast-paced digital age, mobile devices have become the go-to medium for online shopping. As we enter 2025, over 70% of global eCommerce traffic is expected to come from smartphones and tablets.

At Gresham Smith, our tagline “genuine ingenuity” reflects our commitment to thoughtful design and the people behind it. Genuine speaks to our dedication to empowering employees, fostering ...