The goal of any business is to grow and last in time. This implies a steady customer growth and above all keeping that customer for many years. A professional logo can help achieve these goals and ...

In a world that seems to get flipped upside down about once a week, permanence is a rare commodity, and transience is everywhere. Sometimes, we have to lean into adaptability, riding the waves and ...

Bias exists everywhere in design, from the Eurocentric standards of what we label “good design” to the oft-prejudiced code hiding just beneath the surface of a website. But is it even possible to ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

Brand New, hands-down the most influential and well-read blog on branding design, has just concluded its reader survey, which sought to find the best- and worst-designed logos of 2009. The worst: ...