Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next ...

Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Honda's got some new looks, including an all-new logo that's just for its EV powersport machines. In the immortal words of Mel Brooks as Yogurt in Spaceballs, "MERCHANDISING!" It's everything to a ...