Consumer durables’s digital allocation stood at 39% in 2024 with online video and social media emerging as key contributors, ...

The creator economy has emerged as a powerful force in digital advertising, yet brands have long struggled with the complex and time-consuming process of executing creator-led advertising campaigns at ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

The most striking indicator of this shift is the steady rise in digital’s share of total advertising spends. From just 12 per ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest ...

The dentsu Digital Advertising Report 2026 also expects retail media to become a core advertising pillar as commerce and ...