Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Every serious SEO strategy discusses building high-value backlinks. While many digital marketers rely on strategies such as guest blogging, Google’s link tagging requirements can affect how valuable ...

With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. We’ve all heard of public relations, but ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were ...

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...