QPharma(R) , a leader in compliant HCP engagement and sampling solutions, launches a next--generation digital sampling experience that integrates intuitive technology with personal representative ...

When reduced-sugar gummy startup Häppy Candy debuted last fall it launched a free sampling campaign online supported by nano-influencers to help drive foot traffic to local retailers, gather consumer ...

Over the years, I've encountered many engineers (a majority in fact) who are still puzzled by the subtleties of sampling. Even though they may know some mathematical basics, or have some idea of how ...

Heineken is hoping more people will taste its beer through a digital sampling campaign that prompts consumers to redeem a coupon on their phone for a free drink. The brand will use Facebook and ...