Does bombarding people with your logo actually make it memorable? Apparently not. Scientists at UCLA put 85 students in a room and asked them to draw what you’d think would be one of the most ...
BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...
That's a whole lot of logo fails. Photo: Branded in Memory As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be ...
Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the ...
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