In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

In the crazy world of e-commerce, pricing has a big potential to either make or break your business. The competitive market is changing rapidly, with new players entering the market and consumer ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Have you ever saved or left something in your online shopping cart and, days or weeks later, received a notification that the price of that item has changed? This is an example of dynamic pricing.

Pricing has become one of the most critical levers for increasing sales, protecting margins and staying relevant. Data-driven, adaptable strategies can turn pricing into a key driver of sustainable ...

Grand Rapids, Mich.-based Metro Health OAM Surgery Center Executive Director Tina Piotrowski, RN, told Becker’s ASC Review about her center’s market dynamic, competitive strategy and approach to ...

Firms today operate in environments where managerial decisions are influenced not only by immediate market conditions but also by long‐term career concerns. The strategic interplay between maintaining ...