For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable ...
AppLovin's Q1 results were exceptionally strong, with particularly robust advertising growth and margins, offsetting concerns about tariffs and competition from Unity's Vector solution. The ...
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