When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

AUSTIN, Texas, May 15, 2025 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the leader in email suppression list management and email compliance solutions, announces the release of the latest edition in its ...

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” Many businesses include email as part of their marketing ...

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If your results are less ...

The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion of your email list ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

A myriad books and articles have been written lately about the validity of opt-in lists, which are advantageous both for click-and-mortar and for brick-and-mortar companies. Once you have targeted ...