Dos Equis Celebrates the Return of the ‘Most Interesting Man’ in the Most Interesting Way

At the conclusion of the Sailgate, guests made their way over to the championship game, where the Hoosiers went on to beat the Hurricanes 27-21. During the game, Dos Equis debuted its new commercial ...

The return of the most interesting man in the world

For actor Jonathan Goldsmith, the role made him an overnight success—at age 68 ...
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Dos Equis brings back the most interesting man—and bets nostalgia still sells beer

The Most Interesting Man is set to make a return to television. In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s ...

DOS EQUIS(R) BRINGS BACK THE MOST INTERESTING MAN IN THE WORLD(R)

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.
Marketing Dive

Why Dos Equis revived the Most Interesting Man amid category headwinds

Dos Equis is bringing back “The Most Interesting Man in the World,” the iconic brand character and campaign that it sunset in 2016, per details shared with Marketing Dive. The original campaign ran ...