Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search ...

Once you settle on a name you like, you need to protect it. There are four different ways to register your business name. Each way of registering your name serves a different purpose, and some may be ...

Business entities are created pursuant to state law, which varies widely. By default, a single owner operating a business for profit is deemed a “sole proprietorship” and two or more owners operating ...

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the ...

We have previously addressed the challenges and legal risks of an offeror being the subject of a major transaction while it has a proposal pending for a Federal procurement. In numerous bid protest ...

The University of Idaho is working to change the legal name of the not-for-profit it created to acquire the University of Phoenix. Why? Because the designation was already taken. U of I officials ...

Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search ...

Please follow the instructions below before developing and circulating a name for a new program, initiative or entity within the university. Names developed and chosen for university units, programs ...