Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the outside, it may seem like marketing, sales and data fit perfectly under one ...

Diego is a writer and editor with over six years of experience covering games. He's mainly focused on guides, but he's done reviews, features, news, and everything in between. A fan of all genres, you ...

Being a marketer in 2023 isn’t easy. As marketing budgets and teams are being slashed left and right, marketers are being tasked to do much more with far fewer resources. They need to keep current ...

I've been given a task to start transferring the event logs from our various servers to a SQL database to make them more accessible in the short term, and eventually be able to do analysis in the long ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...

Streaming data records are typically small, measured in mere kilobytes, but the stream often goes on and on without ever stopping. Streaming data, also called event stream processing, is usually ...