Technology and automation play a huge role in search marketing. The number of networks that require management is constantly expanding, the functionality of the platforms is becoming ever more complex ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so ...

For example, PPC campaigns can include ads specifically designed for people in your area, driving targeted traffic to your website. This kind of visibility brings in potential clients searching for ...