Affinity Bias: We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look ...

Conducting a survey or a poll seems straightforward enough at first pass. Say, for example, you want to know the percentage of people in a population who like peanut butter and jelly sandwiches. You ...

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Failure to follow this basic principle of population science -- a common complaint about research in the cognitive sciences -- can profoundly skew the results of brain imaging studies, leading to ...