Editor’s note: Since we first published this story in June, we’ve updated it with a video showing the fake freckles in action. Last summer, I couldn’t go anywhere — or look anywhere on Instagram — ...

Preen did it for the Spring 2015 runway show, Kendall Jenner did it and took a selfie and Charlotte Tilbury does it on just about everyone she works with—we’re talking about faking freckles. The once ...

If you’ve been anywhere near social media lately, odds on you’ve noticed someone sporting a sprinkling of playful fake freckles. Since taking off on Pinterest, the fresh-freckled beauty trend has ...

Beauty is an ever-evolving whirlpool of influences and ideas. Which is to say that, every now and then, a beauty trend will erupt out of the fashion world or a particularly influential makeup artist’s ...