The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

Fake lashes have become a go-to beauty enhancement for many, offering a dramatic and effortless way to elevate your look. While they might seem harmless, these beauty accessories can have hidden risks ...

Fake eyelashes can instantly transform your look, making your eyes appear larger, fuller, and more expressive. From celebrities on the red carpet to everyday users, many rely on them for special ...

In this lash tutorial, Sonjdra, a makeup artist based in Vancouver, Canada, shares tips and techniques for achieving ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Magnetic eyelashes are my product of choice, whether it’s using the ones that adhere with magnetic ...

While it can be intimidating, applying fake lashes isn't as hard as you might think. It'll be even easier if you keep these tips in mind! To start, use an eyelash curler to lift your natural lash and ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

NEW YORK CITY -- I usually associate magnets with my fridge... not my eyelashes! But this beauty trend finally pulled me in... ha! Get it? It's no secret that I love the look of false lashes but ...

Artificial intelligence is making its way into esthetics with a new application in eyelash extensions. A Bay Area-based company called Luum has released an AI-powered eyelash extension machine, ...