Just how much value does Ferrari's logo add to a product? Hasselblad's latest announcement seems to answer that and we're not sure if it reflects well on either brand. The EUR13,995 (US$18,531) ...

Michal studies Automotive Journalism at Coventry University in the UK, and has been writing for CarBuzz since March 2025. He was nominated for student culture piece of the year recently and has been ...

If you described a carmaker's logo that has a yellow shield with a prancing horse on it, I think it's a pretty safe bet that anyone would think you were describing Ferrari's logo, because, well, ...

Several studies have been made over the years, reportedly proving that Ferrari is one of the most powerful brands in the world in terms of recognition and significance. It’s right up there with Apple, ...

Ferrari will run its original prancing horse emblem on its Formula One cars at this weekend's Austrian Grand Prix to mark 90 years since it first appeared on a Scuderia Ferrari racing car. The famous ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

Italian luxury carmaker Ferrari has lost a branding dispute in Malaysia after the High Court ruled that a local energy drink company’s logo featuring rearing horses was not confusingly similar to ...

Viknesh Vijayenthiran April 23, 2014 Comment Now! Ferrari used this week’s 2014 Beijing Auto Show to reveal a new logo marking the Chinese year of the horse. The logo takes the shape of a traditional ...

There was plenty of talk about the new Mission Winnow green logo on the Ferrari SF21 – and according to the sponsor, that was the point. The Scuderia’s title sponsor, which has featured on the livery ...

Ferrari has likely sent cynics--and close observers of Formula One in general--into fits of laughter after issuing a statement on its official Web site that categorically denies any correlation ...