Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In the world of footwear there’s unisex sizing, which generally ...

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced FitStarter, a personalized ...

Amazon’s algorithm considers the sizing relationships between brands and their size systems, a product’s reviews and other details, and a customer’s own fit preferences.. Photo: Courtesy Amazon Poor ...

True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly ...

The online apparel industry faces a significant challenge with a return rate of 24.4%, which has surged by over 50% since 2020. A substantial 39% of these returns are attributed to sizing ...

Spanx, a market leader in shapewear, is looking to shake up the denim business. The company will launch Spanxsculpt ReDefine, a first-to-market denim collection featuring technology that aims to ...