This comprehensive review explores the Mercedes-AMG C 63 S E Performance, a groundbreaking sports sedan that integrates ...

Cadillac has announced a new partnership with IFS Software, which will act as the American outfit's official technology ...

By 2026, AI will profoundly influence elite sports, particularly in football and Formula 1, as highlighted in Lenovo's Tech ...

The Cadillac Formula 1 Team will use IFS software to support multiple areas of team operations. Jan. 8, 2026 — IFS, the ...

In addition to IFS software being used as part of Cadillac Formula 1 Team’s core operations, the partnership will also see ...

As you watch your favorite F1 drivers tear around the MSC Cruises Austrian GP this weekend — or maybe catch the much-hyped Hollywood flick starring Brad Pitt — know that technology is helping to drive ...

The E60-generation 2008 BMW M5 arrived as a four-door sedan that behaved like a refugee from the Formula 1 paddock, putting ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. The tie-up marks the new F1 race team’s first official ...

When Louis Vuitton creates a bespoke trophy trunk for every Formula 1 major Grand Prix circuit, you know we’ve entered a new era of luxury marketing. The paddock—once the exclusive domain of ...

IFS, a provider of industrial software, has partnered with the Cadillac Formula 1 Team ahead of its debut in Formula 1. In ...