Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Based on years of walking alongside my patients through uncertainty, risk, and irreversible choices, I believe I understand what shared decision-making actually requires. At stake, in my opinion, is ...

The topic of decision-making, and making better decisions, is an important one for leaders and teams. With the consistent inundation of information, economic shifts, new technology and now AI, making ...