Consumers are prioritizing wellness through everyday foods and drinks – ADM’s latest insights show how sensory cues like flavor and color are shaping the next wave of functional innovation Flavor and ...

Consumers want functional food. If nothing else is certain, that is. In many areas, from coffee to bread to plant-based protein to non-alcoholic drinks, consumers want food that can provide functional ...

CHICAGO — The embrace of “food as medicine” is growing, with marketers exploring the use of health claims and “functional suggestions” that speak to consumers who are pursuing holistic health. For ...

Love it or loathe it, the Make America Healthy Again movement has reignited the food as medicine philosophy and with it the demand for increasingly sophisticated functional ingredients. For start-ups, ...

Have you ever heard of functional nutrition? This concept is gaining ground in the habits of those looking for more health, energy and disease prevention without resorting to drugs or supplements. And ...

The ‘better-for-you’ snack market is booming. But do the health claims live up to the marketing? To participate in the $2 trillion U.S. wellness market, you can sign up for a Pilates class, sip a ...

M&S ‘Brain Food’ range of fortified products launched in January. Credit: Marks and Spencer Do functional foods specifically targeted at brain or cognitive health deliver the benefits they claim and ...

The global functional food and beverage market is now worth a colossal $364bn (€317bn), and growing fast, with market analysts, Fortune Business Insights, putting its current CAGR at over 10%. If this ...

Audrey Morgan is an associate food editor at Food & Wine with over seven years of experience covering food and drinks. She has held staff positions at Liquor.com and Food Network Magazine, and her ...