Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

Becoming the lead marketer at a start-up brings with it an immediacy of large responsibility – more so than the daily grind of many corporate brands. But this also comes at the cost of handling a ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Here’s the good news: Non-marketers—or employees in departments such as operations, sales, finance, customer service, etc.—view marketing as a valuable part of their organization, according to a new ...

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February 2020, ...