Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Apollo.io reports C-suite executives need to understand agentic GTM as a strategic foundation, emphasizing data quality, ...

Derek is a former marketing exec, now founder Ignition – the GTM platform helping teams get to market faster and more effectively. Once you’ve been a product manager or a product marketer for long ...

Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a unified data model as a response to sales teams who are juggling dozens of ...

Throughout “MOVE,” Vajre and co-author Bryan Brown, Chief Strategy Officer at Terminus, work to provide organizations with a four-question framework that helps companies focus on the who, what, when ...

Across the C-suite, business leaders are looking for ways to improve end-to-end team outcomes. The ability to demonstrate a return-on-investment (ROI) is critical. Despite this, only 54 percent feel ...

If you're like me, you hear the term "go-to-market" (GTM) everywhere these days. It feels like it's the new marketing buzzword, quickly replacing account-based marketing (ABM ) and account-based ...

At the start of the fiscal year, go-to-market (GTM) teams come together to lay out a year-long vision focusing on how they will achieve revenue targets and bring new products to market. But as the ...

Sales teams burdened by bloated vendor stacks now have a solution: Clodura.AI unifies enrichment, verification, intent signals, AI-driven outreach, and calling into one intelligent ...