The Age of Digitalization began nearly 40 years ago with the rise of information technology. With it came massive changes in the way humans interacted and industries operated — that is, with the ...
La révolution de la gamification semble être en marche. Et si les entreprises y ont de plus en plus recours dans leur stratégie de communication, notamment à travers l’advergame (le jeu publicitaire) ...
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Professeur assistant en marketing, IESEG School of Management (LEM-CNRS 9221), Head of Marketing Management Major, IÉSEG School of Management La gamification (ou ludification), l’utilisation de ...
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