Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand ...

“Not really. If you think about it too much, it feels hopeless.” That is how one Gen Z student downplayed the idea of AI displacing workers a consideration which was parenthetically preceded and ...

Originally from the song "Doot Doot" by Skrilla, the song has taken a new life of its own. It terrorizes grade schools across the country, coming to life any time anyone says the numbers 6 or 7. After ...

Editor's note: All opinions, columns and letters reflect the views of the individual writer and not necessarily those of the IDS or its staffers. People used to share concerns online after a shocking ...

Within the indifferent irony, destructive memes and satirical tweets lies an authoritative psychological method of comfort ...

Nostalgia is the new cool. Gen Z has turned TikTok into a time machine, reviving late-’90s trends with fresh edits, ironic humor, and aesthetic remixes. What once defined 1998’s pop culture is now ...

Adult Swim has long been the king of adult animation, and I've finally figured out how the production company has succeeded where so many others have failed. Adult Swim started out as a programming ...

Few generations are as sensitive to “cringe culture” as Generation Z. So why do they love the comedic works of Tim Robinson?

The headline was hard to ignore. It spread across national media like wildfire—equal parts funny, frustrating, and concerning. What was the headline? “26% of Gen Z Applicants Brought a Parent to a Job ...

Meanwhile, Gen Z had to start adulting under lockdown. The youngest were just 8 years old, stuck inside while the world ...

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...