Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

As Gen Alpha continues to shape digital norms, parental control tools are no longer viewed as restrictive mechanisms but as ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Add Yahoo as a preferred source to see more of our stories on Google. LSE researchers say Gen Alpha will talk, not type at work—they predict that voice notes will make keyboard practically obsolete by ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Recruiting has been totally inefficient for decades, and it’s getting worse. Skills may or may not exist. Marketing is ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with brands.