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What are you wearing? If it's golf apparel, there's a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

A good logo is vital for growing a brand, and automakers are no different. Even people who are the furthest thing from car enthusiasts can easily identify car companies from their emblems, especially ...

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements, the verve of a charismatic tennis star, or celly after a scored ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...