Google and Shopify at NRF 2026 launched new initiatives in artificial intelligence-based "agentic" shopping. Google stock climbed 65% in 2025.

Shopify merchants can now deploy advanced search and browse experiences using Google Cloud's Discovery AI solution; Rainbow Shops the first to see success New research finds that search ...

YouTube viewers will now get authentic Shopify ads in videos with sponsored segments. Google has announced a partnership with Shopify and created the YouTube Shopping affiliate program. YouTube to get ...

The company’s new update allows users to buy products directly on Google Gemini and Microsoft Copilot.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together, and will allow consumers to purchase products from retailers directly ...

Shopify and Google have co-developed an open standard that enables agents to support commerce. Shopping across Google’s platforms will soon roll out supported by the standard, “Universal Commerce ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Shopify (NYSE:SHOP) announced on Thursday that Google Cloud’s Discovery Al solutions are now available for integration and use by merchants on its platform. The new integration will allow for ...

Google is deepening its partnership with Shopify by making it easier for the company's 1.7 million merchants to reach shoppers in Google Search and across some of its other properties. Shares of ...

When U.S. consumers believe they have experienced a successful search on a retail website, 92% will purchase the item. Some 78% also purchase at least one additional item. In addition,on average, the ...

Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...