Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we may earn a commission. Learn more. Breaking beauty news: The first-ever Shop TODAY Hair ...

Thankfully, my editor put me onto Kiwabi Hair Color Shampoo, a Japanese color-depositing formula designed to softly blend ...

From supplements to scalp serums, here’s how the popular gray-hair brand performed IRL.

The darker tones used to create a mocha mousse effect work particularly well with naturally gray hair. They’re more soft and ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you’ve been on TikTok or Reddit lately, you’ve likely seen something on “seasonal color analysis.” Perhaps you or someone on your FYP has tried the viral filter for finding your “season.” In fact, ...

For years, I've walked around with weighed-down, greasy hair. It's one of my biggest insecurities as a beauty editor (along with acne). I write about all the coolest hairstyles and products for a ...

If you’ve spent the time and money to get your hair dyed professionally or do it yourself with at-home hair color, chances are you’ll do anything to prolong and preserve your color-treated hair.

We may be more than halfway through the new year, but that doesn't mean you're stuck with the same hair color or style you came into 2025 with. Whether it's January 1st or mid-July, there's always ...

As a beauty editor, my finger is perpetually on the pulse — so, naturally, I’ve had my eye on raven black hair for a while. Icy platinum and ’90s-era Pamcore blondes have had their moments recently, ...