Super Bowl LX will not only crown an NFL champion but also deliver a full day of live music. Fans will hear songs from rock, pop, R&B, and Latin music. Several stages will be used from pregame to halftime.

In 2020, Bad Bunny joined Shakira and Jennifer Lopez, who co-headlined the Super Bowl 54 halftime show in Miami. Considered the most streamed artist in the world, his 2022 record "Un Verabo Sin Ti" is Spotify's most listened to album of all time, exceeding 20 billion streams.

Turning Point USA will air an “All-American Halftime Show” during the Super Bowl as an alternative to Bad Bunny’s official halftime performance. The Kid Rock–headlined concert will stream online as well as air on TV networks.

The late Charlie Kirk's conservative nonprofit is offering up some counterprogramming to the Super Bowl this Sunday.