Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

Before measuring something, it is important to know which unit to use. Estimating its approximate size by comparing it with a more familiar object can help. In order to find a suitable unit of measure ...