A few months ago, I did a one-week experimental push to increase Instagram engagement. While I had mixed results, I did learn a few things, which I documented in an article. I alluded to how I use a ...

Whether you’re drumming up publicity for your event, raising awareness for a cause, trying to encourage a conversation, or simply want to up engagement on social platforms, a great hashtag is ...

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the ...

Communicating in the language of hashtags is an annoyingly universal aspect of social media. But if you’re using hashtags on your Instagram posts, tweets, or Facebook status updates, you should make ...

Having an effective and catchy TikTok hashtag can easily attract attention from the viewers. It's a symbol that can draw a person's interest in a particular subject on the platform. With that in mind, ...

Maria is a content writer and strategist at SEMrush. Nothing excites her more than seeing her content make a difference. Working alongside the SEMrush Social Media team, Maria strives to deliver the ...

If you’re even a casual user of social media, you have noticed people using hashtags. Hashtags turn keywords within a post into a clickable link that displays content grouped together, making it ...

Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. Now, more recent and timely content will be surfaced in the section that curates ...

Have you ever wondered how to follow a hashtag on Twitter? If there's a particular topic you're interested in, following the related hashtag makes perfect sense. However, Twitter doesn't make it very ...

When you're helping a friend plan a wedding, there are seemingly endless chores to do. Some tasks are more fun, like cake tasting or flower shopping, while something like assembling hundreds of party ...

While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have ...