From the moment I walked into the Jo Malone store in London in 2000, I was in heaven. So many fragrances, and they weren’t giving me a headache. No running a gauntlet of perfumed women and men, ever ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

Isn't a sense of smell a critical part of creating perfume? While it's not unimportant, a lot of the groundwork when developing a new fragrance is done by evaluating data, and that's something ...

Contrary to popular belief, there is actually a wrong way to apply perfume, and it's likely the reason why you can't smell your signature scent only a few hours after you spritz it on. You could ...