Whether through subtle cues or more overt behaviors, the signs of being perceived in a negative light can be unsettling. Knowing how we come off to others can be an eye-opening experience, to say the ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...