A 30-year professional shares the story that changed his approach to life insurance sales and a script to overcome the top objection. This week’s Stay Paid guest, Bill Thurman, is an author, an agency ...

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We ...

Success often hinges on our ability to identify and overcome obstacles and objections in life and business. The line between the two can sometimes be blurred for many of us. However, understanding the ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...

OVERLAND PARK, KANSAS / ACCESS Newswire / January 6, 2026 / With a goal to provide life insurance agents with ethical, effective objection-handling strategies and scripts to improve conversions and ...

These six words to salespeople are like fingernails on a chalkboard: “I need to think about it.” It’s the most difficult common objection to overcome for most life insurance agents, especially those ...

In the past, when salespeople were engaged at the beginning of the discovery stage, they took small steps into unknown territory with their customers. They had the opportunity to ask thoughtful ...

This mistrust is a multi-headed monster. The skepticism comes from a lack of understanding or negative experience with life insurance. And why not? The insurance industry is full of products that, ...

Discover how to identify real objections versus smokescreens and learn how to transition objections into opportunities for trust and rapport. Master Objection Handling: Learn Sam Taggart’s proven ...

When someone says, "Your price is too high,’" don’t flinch. Say: "That’s possible — if we’re not solving the right problem. Can I ask a quick question?" Then shift the conversation back to value. Most ...

Objections in life insurance aren't a dead end - they're an opportunity to build lifelong client relationships OVERLAND PARK, KANSAS / ACCESS Newswire / January 6, 2026 / With a goal to provide life ...