Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

Capturing consumer attention today is more challenging than ever. Traditional advertising methods, like broad-based targeting, have lost their effectiveness as modern consumers increasingly expect ...

The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized ...

By investing in hyper-personalization and hyper-automation, we offer a direct response to these expectations," says Dimitrius Oliveira, CEO of Atento. In addition, consumers value convenience and ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

In a world where clients expect Amazon-level personalization, legal marketing professionals are being called to rethink how we engage, nurture, and retain clients. Gone are the days of ...