IBM and the Recording Academy launch GRAMMY IQ, an AI-powered platform transforming Grammys data into interactive fan experiences.

The line between enterprise software and digital agencies is blurring. As the merger between Publicis and Omnicom came to a screeching halt last week, the growing demand for data and tech prowess ...

IBM’s digital agency Interactive Experience believes marketers trying to create next-generation user experiences would be wise to spend money on its services rather than agencies because of its ...

IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are ...

The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how ...

IBM has launched IBM Interactive Experience, a global consulting practice which aims to create next-generation services capability that integrates the leading design capabilities and user experience ...