In light of the ongoing coronavirus pandemic and social distancing guidelines, Swiss luxury watchmaker IWC Schaffhausen is now launching a new guided virtual tour for the watch enthusiasts who aren’t ...

Given that luxury watches run on technology that is centuries old, you’d think there wouldn’t be much room for innovation in the industry. But you’d be wrong. And judging from IWC’s latest innovation, ...

Since it was founded in 1868 by Florentine Ariosto Jones, an American who brought US production concepts to Swiss watchmaking, IWC has been renowned for its innovative approach to engineering. Last ...

A well-worn adage of mechanical watchmaking is preserving tradition while driving innovation. Today’s brands take advantage of manufacturing technology that has advanced the state of the art without ...

The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented ...

IWC’s newest timepieces are the watchmaking equivalent of a mixed metaphor. Part of the Swiss brand’s iconic Big Pilot’s range, they are limited-edition aviator models dedicated to Mercedes-AMG ...

The first-ever official team watch for the Mercedes-AMG Petronas F1 Team was unveiled at the inaugural Miami F1 Grand Prix, which took place in Florida on May 6-8. The timepiece is a fruit of the ...

Time rolls by, and so does the summer heat. While I never believed it when I was young, time does goes faster as you get older. I suspect many of you out there would agree. Because we haven't explored ...

At this year’s Watches and Wonders in Geneva, IWC has unveiled a stunning collection of timepieces, each exemplifying the brand’s commitment to craftsmanship and timeless elegance. The lineup includes ...

The first Portugieser timepieces, the Reference 325, were created to the specifications of two businessmen from Portugal, Rodrigues and Antonio Teixera. This resulted in the name of the collection.

Sports cars and sports watches have perennially made for a perfect pairing thanks to their mutual reliance on engineering and performance. In that spirit, IWC’s Pilot Chronograph Edition AMG is the ...