The NFL and college football are now seeing double-digit percentage gains in TV ad impressions in the third quarter year-over-year, according to iSpot. From July through September (the starting month ...

Double-serving in Google Ads is a hot topic right now, but almost no one is talking about what’s really impacted: Auction Insights. With metrics like impression share getting diluted through the ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This ...